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Personal Brand Is Your Most Marketable Asset

If a person doesn’t craft their own brand, others may do it for them with potentially disastrous results. Everyone from frontline workers to people who work in offices can benefit from a brand, Chan said on the latest #GetHired Live. She suggests people focus on the five Ps to create their brand. First, the Product – What are your features? Second, their Potential – What’s your track record? Third, their Perception — What are you known for? Fourth, their Positioning — What is your unique value? And, fifth, their packaging — How do you present yourself? 

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