This is a face-to-face workshop (yes, with REAL people, in person!)
During the workshop, there will be the opportunity for networking with other like-minded people and hearing from other business owners.
Who is this workshop suitable for?
This workshop has been designed as a beginner’s guide for businesses, focused on the subject of marketing.
Without proper marketing your business cannot have a lasting impact. This workshop will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
This workshop will allow you the opportunity to ask questions and to discuss your ideas with others in the same position as you. Talking to others in the same boat can be great for building confidence and gaining some inspiration. Delegates find they leave with practical knowledge, new ideas and often some useful contacts too.
Marketing and market research
- What is Marketing?
- How to understand your audience using market research
BREAK / Optional networking time
Understanding Your Customers and Competition
- Understanding your competitors
- Identifying your customers and categorising them
- Understanding your customers’ needs and motivation.
LUNCH/ Optional networking time
Marketing Planning, Pricing and Branding
- Pricing Considerations
- Developing your brand
- Developing your message
- Deciding on the best marketing methods for your business
- Budgeting and evaluating
COVID-19 Safeguarding measures and controls at Wenta:
Here at Wenta we’re following all Government guidelines and advice with regard to COVID-19 safety measures.
Our number one priority is the safety of Wenta clients and staff so safety measures have been implemented across all of our training venues.
You can take a look at our Wenta COVID-19 Risk Assessment here to see what has been implemented to protect our staff, clients and suppliers from coronavirus.
We are operating one-way systems across our business centres. We will provide hand washing facilities (soap and water) and alcohol-based hand gel in areas where washing facilities are not readily available.
Delegates will be encouraged to wash their hands regularly and follow all Government guidelines.
If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.